How Social media can be used as digital marketing tool?
1.What is social media marketing?
2. What are the features of social media marketing?
3. How social media can be used for marketing?
4. What are the advantages of social media marketing?
5. What are the disadvantages of social media marketing?
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is a new and most famous trend to run out
any kind of business and approach the targeted customers. The companies
showcase their products and goods on social media along with its details and
have conversations with the individuals who are interested in purchasing them.
The content created by the social media is a new type of resource which is used
to create, spread and utilize the information by the designated customers.
WHAT ARE THE FEATURES OF THE SOCIAL MEDIA MARKETING?
Social media marketing use different kind of social networks like
Facebook, twitter, Instagram and many more to market their company’s products
and engage the customers by approaching them. The way of influencing the
consumers has been transformed and it is converted to digital marketing by
promoting the features of the products which extract the users and it is
considered as the most cost-effective method of marketing.
HOW SOCIAL MEDIA CAN BE USED FOR MARKETING?
There are various social media sites and they contain distinct
features such as Facebook is the most common type of social media site.
Social media marketing can be considered is different shapes.
The traditional Facebook model or the Instagram involve replacing
the friend with a brand or creating group for the advertisement of the
On the other hand, Twitter is the combination of the minor blogging
and the huge social network in which the users can advertise the products and
could also receive small updates.
Besides this, the YouTube channels could be a better option to run
out a business. The authorities of the companies can capture the video of the
products along with its usage and extra features and upload to the platform
which would be much helpful for the company to advertise as well as for the
customers to understand and satisfy.
WHAT ARE THE ADVANTAGES OF SOCIAL MEDIA MARKETING?
There are numerous advantages of the social media marketing in this
Cost-Related – Social media
marketing is the cheapest way to market products as the usage of most of the
social media platforms is free of cost. On a few platforms, a substantial and
affordable investment is required.
Social interaction – In
this modern period of time, people spend most of their time on their phones and
prefer to do online shopping instead of going to the market.
Interactivity – On
social media, people create content and communicate with other people to
promote their content and this process creates connection between users. This
type of interaction help people to extract information about other users on
Targeted marketing – It
is the pivotal feature of social media marketing. The social media marketing
enables the user to target the specific consumers according to their interests
and the choice of their friend circle.
Customer service – The
another crucial feature of the social media marketing is the customer service.
In order to assist the customers, the links to frequently asked questions and
online representatives should be provided.
WHAT ARE THE DISADVANTAGES OF SOCIAL MEDIA MARKETING?
Although there are multiple advantages of the social media
marketing but also there are some complication and challenges.
Time intensive – There
should always be someone to have long term conversations to attract users and
build a strong customer relationship between them which could be time
Trademark and copyright issues – A company’s brand and its products are its
intellectual property which should be protected at any cost. The other social
media third party which is being provided the content is to give surety that it
would not misuse their intellectual property.
Privacy and security issues – Sometimes
the users (customers) are conscious about the information of the product which
is being provided by the company because there are also some fake companies
which pretend to be authentic.
Negative feedback – Customer-generated
reviews is crucial factor for the other users who are interested in online
shopping. Consumers can create their review according to their own experience
and how the company is presented their products. The negative reviews can
destroy the reputation of the company.
Social media marketing can be established on any platform and
internet is the basic necessity of the marketing. It has both aspects, the
positive as well as negative side depending upon the behaviors’, features and
the struggle of the company and the customer. In this contemporary epoch, the
consumers have gain a new role in the world of the social media named as
“content creators” and they create blogs to promote the products of
any organization and get paid by the company to market and advertise their
products in an effective way.