Facebook may not have social media, but it still has an incredible number of over 2.9 billion monthly active users. Facebook is offering new and exciting ways to earn money, mainly for entrepreneurs and creators with Facebook followers. Whether you want to make more money on the other side or find more customers for your current business, here are 6 ways to monetize your Facebook audience in 2023.
Top 6 Unconventional Ways to Earn Money from Facebook
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1.Create videos with in-stream ads
In-stream ads are ideal for creators as well as for brands with huge audiences because they attract the attention of a large audience. If a user is watching an episode of a Facebook video, they are more likely to watch the entire ad, as opposed to an in-feed ad, provided they can continue watching the original content.
In addition to meeting Facebook’s eligibility criteria, videos must be longer than 1 minute and influencers must have at least 10,000 Page followers to run in-stream ads. These tips apply to brands looking to pay to run in-stream ads.
Add a paid subscription to your page
- Add a paid subscription to your page
Generate steady monthly income through fan subscriptions. This will encourage your most loyal followers to pay regular amounts to fund your page. This is a great way for brands and creators with large active audiences to monetize their page and reward fans with exclusive content and discounts. The “Stars” feature allows users to purchase packs of stars to send tips to their favorite creators to earn more.
Fan subscriptions are currently available by invitation only. Users can unlock fan subscriptions by reaching 10,000 followers or 250 repeaters and 50,000 post shares or 180,000 minutes of watch time. Once you receive the invitation, choose what you’d like to reward your subscribers with, create a promotional video to launch your subscription service, and a thank you video to welcome your new subscribers.
Collaborate with Brands
- Collaborate with Brands
Create content with relevant and complementary partners to increase your reach and diversify your content output. Many brands want to work with influencers, creators and other businesses to reach new audiences and increase brand awareness. This can be a great way to increase your followers and generate engagement.
Before you can tag business partners in your posts, you must request access. Once you’ve done this, you can access collaboration opportunities and view insights in Brand Collabs Manager. This type of monetization method is suitable for pages with active and loyal followers, where most brands publish content that they do not consider dangerous.
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Earn money directly from fans
- Earn money directly from fans
Facebook recently announced that it will place more emphasis on organic video content created specifically for the platform to counter users who simply share TikTok posts. Creators and influencers can earn up to $4,000 per month by completing a series of challenges, such as generating a certain number of hits on Facebook circles.
The Challenges feature is currently invite-only, and Facebook seems to be targeting influencers with over 100,000 or even millions of followers. Once your invitation is accepted, you must complete your first challenge within 30 days. If not completed, this feature will expire.
Run paid events online
- Run paid events online
Engage your followers with live events from the comfort of your home. Facebook’s Paid Events feature lets you plan, organize, and run events from your Page. It’s for creators and businesses that do in-person events online.
Enable paid online events on your page, then click the Events tab to create a new event. Select the Paid option and enter the required information about the event, costs and participants. To start creating paid events, your Facebook account and Page must meet the eligibility criteria for Facebook monetization.
Drive visitors to your online store
- Drive visitors to your online store
Drive shoppers from your Facebook page to your Shopify store through the platform’s social commerce features and earn money from facebook. For brands that already have small businesses on Facebook, this is a great way to attract customers in the middle of nowhere with shippable ads and strong calls to action (CTAs). Turn your top performing shippable posts into paid ads to drive more traffic and target new audiences you want to reach.
Add your product catalog to your Facebook page in Catalog Manager and link to related products when posting images and videos. To link to a product during a live stream, click the features below the product or link you want to see after the video starts.